The Karibu Centre is a community program in Kenya. It provides preschool, after-school programs and job readiness training to underprivileged communities.
They wanted to redesign their website and build an integrated marketing program. I volunteered to help along with three other colleagues from Salesforce's marketing department.
We were only volunteering for five days and our team was small. My colleagues applied their skills to optimize the website’s SEO and web-to-lead flow. While my job was to update the website and email design.
I inherited a fairly comprehensive style guide from a previous volunteer team. That team deserves credit for having laid down the foundation for most of the brand design.
I built upon their work and made final decisions on the aesthetic look and organization of the site.
My design approach was to make the website look graceful, bright and colorful — three words that describe the Karibu Centre.
I simplified the color scheme and relied heavily on the beautiful photography available. I also improved the website's user-experience by establishing a clearer hierarchy among elements on the page.
Simplify! I started by auditing the website’s content and reorganized it in a way my team agreed was better.
I flattened out the navigation and displayed the link to each page on the top nav bar. The donation page received the top-level placement it deserved.
This is the lead flow my team built:
