The Challenge
My team received the assignment to design and build this new email program. A lot of influential stakeholders wanted the program to succeed, so there was a lot of focus on it. The pressure was high.
We started with the visual design of the emails. But it was unclear what type of content these newsletters would include. As a result, I spent months iterating and responding to diverse feedback. By the fourteenth round, I was starting to feel a bit frustrated.
Thankfully, at this point, the digital design team lent me the help of two very talented designers. The entire design process became a collaborative effort. While I remained the design lead, these designers gave the project a much needed breath of fresh air.