Yes for Chess is an after-school program, based in the Bay Area, that teaches chess to elementary school students. It’s a private organization that partners with different schools across the area.
The founder wanted to update the visual design of the program’s website along with the accompanying printed collateral.
The founder didn’t want to modify the original logo, so I kept it and distilled a simple color palette from it. I felt their existing website and printed materials were stark and dull.
Since this was for a children’s after school program the brand could use a big splash of color. The visual design would be playful, warm and lively.
Awkward imagery, an oversized masthead, bizarre typography — the previous site had all the markings of poor web design. I audited the site’s copy and consolidated redundant information. I added an “About Us” section as well as a digital “news board” on the home page for announcements.
I was able to pull off enough Javascript to animate the list of “Benefits of Playing Chess.” I used photos from the program and added a “Ken Burns” effect to dispay this information in a more visually interesting way than a simple, static list.
I had a lot of fun designing the instructor packet and sell sheet. I purchased vector art chess pieces I thought would add some whimsy to the information included.
I wanted visual cohesion with the website so I used the same blue checkered pattern from the website’s background as a highlight in both brochures. I also included the same photography.
